Only 3% of Creative Directors are women. That percentage is increasing thanks to Kat Gordon. In September 2012, she launched the 3% Conference, which has now exploded into a 2-day, 400-person event in San Francisco, multi-city road shows throughout the year, a vibrant online community on multiple social platforms, a student scholarship fund, a creative award, and a business blog to support the crusade. The mission is to support more female creative leadership in advertising agencies because: (1) Female consumers deserve to be marketed to from a place of understanding; (2) Brands deserve to not have their marketing budgets wasted in a 97% testro-fest; and (3) Everyone – especially children — deserve a healthier media diet in the 3,000 ads they consume daily. You can help by joining the online community, attending the conference, and reading the blog.
Get more info at: 3percentconf.com